The Constant Changing of SEO
The Internet is an ever evolving landscape of rules and regulations, many of which are set by the search engines today. Your ability to be found on the Internet is almost always the result of your ranking on the search engines. When a person types in a particular keyword, if you have done your optimization correctly, you can be found above the fold in the page-one rankings for the keyword that you have optimized your site for. Unfortunately, there are always changes that occur, sometimes every couple weeks, prompted by the search engines finding different patterns. Search engines are designed to look for patterns, and when they do, new programs will be implemented to make sure that no one can game the system. In order to combat these changes, and effectively remain in your top positions for keywords that your ranking for, you need to adapt to the changes that regularly happen to maintain your residual income levels. Here are some of the latest changes for SEO in 2014 that you should be aware of, and strategies to help you overcome them virtually every time.
Latest Changes In Video Marketing
If you have ever looked into video marketing, you should understand that it’s very easy to rank videos above and beyond articles or content on websites. When Google purchased YouTube years ago, they recognized that video was becoming a very prominent part of what people searched for online. If you are able to create videos representing your products and services, and rank them for specific keywords, you will be able to generate literally hundreds of top ranked keywords that have direct links to your website. The changes that were made recently have to do with the quality of links pointing to the videos. In the past, you could spam thousands of links at any video and achieve top rankings because of it. Today, you can still get a significant amount of links, but the anchor text needs to be different. Less than 10% of the anchor text should be the keyword you are trying to rank for, making it look much more natural to the search engines.
Latest Changes In On Page Optimization
Although most people use unique content on their primary page for the domain and website that they own, it is important to use a minimum of 50% unique content on any of the secondary pages that you create. When you create a silo structure for your website, dividing it into multiple categories, the primary article for each silo needs to be at least 50% unique content. It’s also a good idea to add keywords that are related throughout the content so that when you build links, you will be able to rank for all of those keywords as well. By remembering that unique content is not only designated for the main page, you’ll start to see an increase in your overall rankings for the totality of your website.
New Strategies For SEO In 2014
The most important tip that you can learn when it comes to ranking your website in 2014 is to always have relevant outbound links pointed to authority websites. This will almost ensure that you will achieve top rankings for keywords, especially if they are longtail keywords which consist of 3 or more keywords in a row. If you are able to add more than one outbound link to information found on your website, the spiders will crawl everything, and may index you for many different keywords simply because your outbound links are directly related to the keywords on your website.
These simple strategies can be implemented by anyone that has a few minutes a day to make the changes that are necessary. If you can implement all of them, you will start to see drastic changes and improvements in your website rankings for all of the keywords that you want to rank for using these strategies for SEO in 2014.